Why Mutual Funds and Mutual Fund Distributors are the Future of Investments

        It’s public knowledge: Fixed Deposits (FDs) dominate financial savings in India, accounting for over 50% of household financial savings, while mutual funds make up less than 10%. This is despite the fact that mutual funds, with their market-linked potential, have historically delivered 12-15% annualized returns compared to the 5-6% returns of FDs. The potential for growth in mutual fund adoption is massive, and this is where we step in: our mission is to empower 100 million households with this wealth-building product.

      While direct investments exist, let’s face it—most people don’t know where to invest or how to stay calm during market fluctuations. That’s where Mutual Fund Distributors (MFDs) shine. They provide tailored solutions to investors, understand their financial needs, and create curated strategies to grow their wealth, all while helping them navigate market volatility.

      And the best part? Everyone in the chain benefits only when the investor grows their wealth. (Thanks to trail commissions, MFDs succeed when their clients do—it’s a truly aligned system!)

      Governments and private players are pouring resources into empowering MFDs to expand mutual fund penetration across India. And guess what? We’re at the forefront of this movement, funded by Zerodha’s Nithin Kamath himself. At Assetplus, we are building the tools and infrastructure to help MFDs lead this transformation.

Mutual funds aren’t just a better investment option—they’re the future of financial savings in India, and we’re proud to be driving this revolution.